Safety margin & break-even
Know how many quiet months your business can survive — before you need to know.
Your ad platform says 3.0 ROAS.
Your bank account disagrees.
RippleMRR hooks your ad spend to your subscription revenue — after store fees, refunds and trial delays — and shows which campaigns actually make you money. Your SaaS heartbeat, at a glance.
Get beta access
Read-only API · No SDK · Set up in 10 minutes
WORKS WITH YOUR STACK · READ-ONLY KEYS, NOTHING TO INSTALL
App Store
Google Play
Stripe
Meta Ads
TikTok Ads
Google Ads
The problem
The ROAS you see isn't the ROAS you earn
None of these numbers lie. They just answer different questions.
WHAT META REPORTS
3.0×
gross return, platform view
WHAT YOU ACTUALLY EARN
2.1×
after store fees, refunds & delays
- −30% store fees
- refunds
- trial-to-paid delay
- currency conversion
RippleMRR answers the only question that matters: does this spend make me money?
How it works
Not another dashboard. Where your numbers meet.
Money goes out through ad platforms. Money comes in through stores and billing. RippleMRR is the place both sides finally shake hands.
REVENUE IN
App Store Connect
$41.2k
Google Play
$9.8k
Stripe
$12.1k
RippleMRR
syncing daily
SPEND OUT
Meta Ads
$8.1k
TikTok Ads
$6.2k
Google Ads
$2.4k
The founder cockpit
One glance. Full picture.
RippleMRR is an instrument panel for your business — not a pile of charts. Open it with your morning coffee and know in three seconds whether everything is fine, and exactly where to look if it isn't.
- ✓Green? Close the tab and go build.
- ✓Something moved? You get the one thing that changed, not a wall of data.
- ✓Numbers in plain words — "CAC is up 18%" beats any dashboard.
RippleMRR
Business state: healthy
MRR
$120.9k+6.2% this month
Runway
6 months of safety margin at current burn
Watch
Meta “US lookalike”: CAC up 18% this week — payback stretched to 4.1 mo.
ROAS after fees 2.1×
True CAC $28.40
Payback 3.2 mo
Features
Everything a founder needs to know about ad profitability. Nothing they don't.
The founder cockpit: numbers, context and advice — one glance, no archaeology.
Blended ROAS after fees
The return you actually earn. Not the one your ad platform brags about.
True CAC & payback
What a customer really costs, and the exact moment they start paying you back.
AI insights
Your business writes you a short letter when something's off. No chart-decoding required.
Daily sync, zero exports
Connect read-only keys once. Numbers refresh themselves every day. That Monday ritual? Gone.
App + web revenue, one picture
App Store, Play and Stripe finally sitting at the same table.
Why us
Two ways people do this today. Both are a pain.
vs your Monday spreadsheet
Every Monday, somewhere, a founder…
- Exports from App Store Connect, Play Console and Stripe
- Exports spend from three ad managers
- Fixes currencies, store fees and refund timing by hand
- Hopes last week's formula still works
- Does it all again next Monday
✓ RippleMRR — connected once, updated daily.
vs an MMP
Different question, different tool.
MMP (AppsFlyer, Adjust)
RippleMRR
What you get
which click led to which install
whether it all pays off
Setup
SDK + an app release
read-only keys, ~10 min
Scope
installs
whole-business margin
Metrics
CPI, install ROAS
ROAS after fees, CAC, payback
Need per-install attribution? Keep your MMP — it does that well. RippleMRR answers a different, and honestly more important, question.
Roadmap
Where we're heading
No fake dates. Just what's live, what's cooking and what's next.
NOW BUILDING
- Meta, TikTok & Google spend sync
- App Store, Play & Stripe revenue
- Blended ROAS, CAC & payback
- Safety margin & break-even
- AI insights & alerts
NEXT UP
- Multi-project view
- Email alerts when safety margin moves
- Cohort breakdown
- Campaign-level margin
LATER
Built for
Your jam, if you…
- ✓Run a subscription app with recurring revenue
- ✓Spend $1,000+/mo on Meta, TikTok or Google Ads
- ✓Would rather build product than spreadsheets
Not for
Hard pass, if you…
- ✕Sell one-off products (e-commerce)
- ✕Need an MMP replacement — we’re not that
- ✕Want analytics for the sake of analytics
no hard feelings — different tools for different fights.
FAQ
Fair questions
Yes. We use read-only API keys. RippleMRR can see your numbers but can't change campaigns, spend money or touch your apps. You can revoke access at any time — one click in your ad platform or store.
Stores report revenue with a delay, and fees land at different times. RippleMRR reconciles everything daily — expect full alignment within 24–48 hours of connecting. After that, it's your most honest source.
MMPs tell you which click led to which install. RippleMRR tells you whether the whole thing is profitable after store fees. Most teams use both; plenty use just us.
Beta is free while it lasts. Early members lock the founding price — $49/mo — for as long as they stay. We'll email you well before anything changes. No surprises, no dark patterns.
Get in while it's free.
Tell us where you are — we'll reach out personally, set you up read-only, and you'll see your real numbers before your next Monday meeting.
- ✓ Read-only API keys — nothing can break
- ✓ We reply personally, within 24 hours
- ✓ Your feature requests go straight into the roadmap
You're in.
We got it. A human (yes, a real one) will reach out personally within 24 hours.